OH FRACS ✷ don't want to do it ✷ CAN'T DO IT ✷ no time to do it ✷ FRAC IT ✷ OH FRACS ✷ don't want to do it ✷ CAN'T DO IT ✷ no time to do it ✷ FRAC IT ✷

For owners of small businesses

Your to‑do list, done.

You started the business to do the work you are good at. The list of everything else keeps growing. Send it to us, see every item priced before anything starts, and senior people do it for you. One credit is about one hour of expert work.

Claim your 2 free credits Or book 15 minutes No card · nothing renews · no call required

Watch a real month price itself

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One credit is about an hour of expert work.

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How the arithmetic works

What your hour is worth Your team's blended hour Your hours per credit Team hours per credit

A credit is roughly an hour for someone who does this work every day. It takes you longer because it isn't your craft, and it takes your team longer than it takes a specialist. That is what the two multipliers are for. Change any of them and the numbers above move.

This month

( 01 )

The list grows faster than the day does.

Every owner we work with has the same list. It gets pushed to the evening, then to the weekend, then to next month. The work is real. It is also not why you started the business.

Sound familiar?

“The newsletter hasn't gone out since May.”
“Four quotes went quiet and nobody followed up.”
“The website still says 2024.”
“I did the bookkeeping at 11pm on a Sunday.”
“The freelancer disappeared halfway through.”
“It's eight hours a week of work. Nobody hires for that.”

( 02 )

Here is how it works

Three steps. No proposals, no scoping calls, no minimums.

Send us your list

Type it here, email it, or tell us on a 15-minute call. It can be messy and half-finished. Marketing, sales, websites, bookkeeping, admin: anything on it.

Takes two minutes

See the price first

Every item comes back sized in credits. A Quick fix is 1, an Update 2, a New piece 5, a Build 12. You see the total and the monthly plan it fits before you say yes.

Nothing is charged until you approve

We do the work

Senior people who do that kind of work every day take it from there. You have one point of contact, and every month you get a written summary of what was done and what is next.

Most work starts the same week

( 03 )

Cheaper than a hire. Easier than a freelancer. Faster than an agency.

You have three other ways to get this work done. Here is how they compare.

	Fracs	A hire	A freelancer	An agency
What you pay for	The hours the work takes, in credits	A salary, benefits and a desk, whether the work is there or not	Hourly or per project, quoted each time	A monthly retainer, usually with a minimum
Kinds of work	Marketing, sales, websites, money, operations, strategy	One person's skills	One specialty	Usually one specialty
Who manages it	We do. One point of contact.	You	You	An account manager, on their schedule
Price shown before work starts	Every item, every time	No	Sometimes	After a proposal
Time to start	This week	Weeks to months	Whenever someone is free	After onboarding
Leaving	One email, any month	A hard conversation	Easy. Being left is easy too.	A notice period

A hire makes sense when you have forty hours a week of one kind of work. Most owners have eight hours a week of six kinds. That is what Fracs is for.

( 04 )

What we do

Six kinds of work, one team, one invoice.

Marketing

Newsletters, social media, campaigns, decks and content, written in your voice and sent on time.

ii.

Sales

Follow-up emails, outreach, proposals, and a CRM that is up to date.

iii.

Websites & tech

Fixes, new pages, forms, speed, integrations. Whole new sites are quoted separately.

iv.

Money

Bookkeeping, monthly reports you can read, invoicing, and help with pricing.

Operations & HR

Handbooks, onboarding, contracts, business registration, and the admin nobody gets to.

vi.

Strategy

Pricing decisions, plans, hiring, and vendor negotiations, with a senior person in the room.

( 05 )

Recent work

Real projects from the last month. Client names left off.

Custom home builder

Built a lead list from county land-purchase records, then sent handwritten cards to every name.

Now repeats every month.

12credits

Farm-network nonprofit

Wrote and built a new website. Live in under two weeks.

The first version shipped fast. Refinements are now small monthly items.

12credits

Agricultural investment group

Set up their CRM, built an events calendar, and documented the whole tool stack.

Three kinds of work, one point of contact.

12credits

58 credits · seven businesses · one month See more of what we do →

A workspace with pendant lights and a long counter

A red and white striped umbrella against a blue sky

( 06 )

Simple pricing

Pick a monthly plan by how much you need done. One credit is about one hour of expert work. Change or cancel any month.

Walk$299/mo8 credits a month

A few small things every month.

Jog$579/mo16 credits a month

Steady marketing or sales support.

Run$1,399/mo40 credits a month

Several kinds of work at once, next-day response.

Sprint$2,999/mo90 credits a month

A full team's month, same-day response, a weekly call.

Embedded$3,999+/moAbout 28 hours a week

A named senior person embedded in your business.

Unused credits expire at month end · extra credits $39 each · new websites and rebrands quoted separately Full pricing details →

( 07 )

What changes when the list gets done

Now

The newsletter is late again.
Quotes go quiet and stay quiet.
The website is a year behind the business.
You do the admin at night and the selling never happens.

With Fracs

It goes out on schedule, in your voice.
Every quote gets a follow-up.
The site says what you do now.
Your evenings are yours, and the selling gets done.

$0minimumsNo retainer, no setup fee, no proposal process.

~1 hrper creditOf someone who does this work every day.

1point of contactOne person, one invoice, one monthly summary.

1email to cancelOr move to a smaller plan in a quiet month.

( 08 )

Claim your 2 free credits

Paste your list, see every item priced in seconds, and we do the first two credits' worth of work free, before you decide on a plan. No call needed.

Sent

Your list is with us.

Bonnie and Amanda have the list you approved. You'll get an email confirming what starts first, and the first two credits are free. Nothing is charged. there's nothing to charge.

Want to talk it through sooner? Book 15 minutes.

( 09 )

Nothing is charged without your OK

Three things that are true on every plan.

Prices come first

Every item is priced in credits before work starts, and you approve the list. We say so when we cannot size something, rather than guessing.

ii.

One point of contact

You never manage freelancers or chase anyone. One person, one invoice, one written summary at the start of each month.

iii.

Leave in one email

Cancel any month, move to a smaller plan any month, or take the priced list and do it yourself. No minimum term.

( 10 )

Common questions

What exactly are the two free credits?

About two hours of real work. For example an Update (2 credits) or two Quick fixes. You send your list, we price it, you pick what goes first, and the first two credits are free. No card, and nothing renews.

What is a credit?

One credit is about one hour of work by a senior specialist. Every item on your list is sized as a Quick fix (1), an Update (2), a New piece (5) or a Build (12). Bigger projects like a new website or a rebrand are quoted separately at a fixed price.

What happens to credits I don't use?

They expire at the end of the month. That is what keeps the price per credit low. Move down a plan in a quiet month. It takes one email.

I already have a team. Where does this fit?

Alongside them. Most of what we do is work your team could do but never gets to: the follow-up emails, the page that has been half-written since spring, the CRM nobody has cleaned up. You are buying the hours they don't have without adding headcount.

Who actually does the work?

Senior people who specialise in one kind of work: marketing, sales, websites, money, operations or strategy. One point of contact in Des Moines coordinates all of them. You never manage the specialists yourself.

What does it cost to find out?

Nothing. Pricing your list is free and takes seconds, quotes on bigger projects are free, and the first two credits are on us. Nothing is charged without your OK.

More answers, sorted by topic. All the questions →

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Send us the list. We take it from there.

The first two credits are free, every price is shown before anything starts, and you can leave in one email.

No call neededClaim your 2 free credits →Paste your list, approve the prices, and we start this week. Prefer to talk?Book 15 minutes →Bring your list, or just the vague sense of one.

SOLO ON PURPOSE ✷ the team, minus the managing ✷ ADD US WHEN YOU NEED US ✷ we won't be offended ✷ SOLO ON PURPOSE ✷ the team, minus the managing ✷ ADD US WHEN YOU NEED US ✷ we won't be offended ✷