The bench
OFF YOUR PLATE. Onto ours.
Sales, marketing, leadership, money, ops and tech. One list, one invoice — you never pick a team. One credit is about an hour of expert work, and every row below is priced in them.
Sales on demand
the follow-up you keep meaning to doSequences, lists, CRM setup, proposal templates.
Most founder-led businesses lose more money to quotes nobody chased than to quotes nobody won. This door is the plumbing for that: the list, the sequence, the reminder, the template that stops you rewriting the same proposal.
Ongoing outbound at volume is a standing function rather than credits, priced flat per month. Everything smaller lives here.
What it costs
Marketing on demand
a file or a send at the endDecks, collateral, newsletters, campaigns, social.
The deck you rebuilt at midnight before the meeting. The one-pager sales keeps asking for. The logo files nobody can find. We work from the brand you have, and if you don't have one, that's a Build and we'll say so before starting.
Writing is its own thing. We place content you supply as ordinary work, and when the words have to be written it starts with a conversation with us rather than a blank document sent to you.
The newsletter, the campaign, the posting schedule and the video are standing functions rather than credits — switched on by the month, switched off any month. Anything with a start and an end is credit work and gets sized like everything else.
What it costs
Leadership on demand
the value is the judgmentPricing, positioning, plans, hiring, vendor choice.
The three questions you've been carrying since spring: what to charge, who to hire, whether to keep the vendor. On the credit plans these arrive as documents — a pricing model, a quarterly plan, a hiring scorecard.
On Embedded and Partner it stops being documents. You get a named executive who knows the business, weekly, and the calls and questions never count against anything.
What it costs
Money on demand
the books · and the numberBookkeeping, reconciliation, reports you can read.
The books are the part that stays quiet until something needs them — a loan, a quote, a question about whether last quarter was actually good. Bookkeeping runs as a standing function at a flat monthly rate: reconciled every month, with a report written to be read rather than filed.
The other half is the number itself. What to charge, what a service actually costs to deliver, what next year looks like on paper. That's credit work and it's sized like everything else — a pricing model or a forecast is a Build.
What it costs
Ops & HR on demand
the paperwork that bites laterHandbooks, onboarding, agreements, formation.
The contractor agreement you've used since 2021 because rewriting it was never the most urgent thing. The onboarding you redo from memory each time. The formation paperwork that was right when you filed it and hasn't been looked at since. None of it matters until it does.
This is credit work, sized like everything else: drafts and checklists are a New piece, a simple handbook is a Build. Where something needs a licensed professional — employment law varies by state — we bring one in from the bench, and you see that cost before anyone starts.
What it costs
Tech & Dev on demand
1–12 credits · usually daysPages, sites, features, fixes, integrations, automations.
The website that was current at launch and hasn't been touched since. The form nobody knew was broken. The page you keep meaning to add. Send it in the words you'd use out loud and it comes back sized.
New pages built from the design system you already have are ordinary work. Anything bigger than that — a new site, a migration, a rebuild — is a fixed quote instead, and the conversation about it is free.
What it costs
