For the site you apologize for

THE REBUILD, finally.

You say “don’t judge the website, it’s old” in meetings. You’ve outgrown it. The site just hasn’t heard yet.

Updated October 19, 2026 · Fracs

Free to try. No card, no call.

Or price one of these

( 01 )

How this one goes

Tech & Dev · on demand

The business grew. The website is still introducing the old one.

It starts with the free read: type the address into the box above and say what feels wrong. What comes back is an honest outline: what’s worth keeping, what’s hurting you, what we’d do in what order. With us or without us, you’ll know.

A rebuild here is the story of what you do now, told cleanly and shipped in weeks, and you see it before it goes live.

A real rebuild is a Build (12 credits), inside one month of Jog, or a one-off you price before committing. Most people stay on a membership afterward so it never drifts back: the small monthly rounds are Updates (2 credits), which is what Walk ($299) is for.

( 02 )

Free, always, on every plan

Anything broken or urgent, ever
Backups, security patches, uptime watching
Us telling you something isn’t worth doing

Questions and calls on Embedded & Partner
Your monthly report and balance review
Introductions and referrals

Everything else gets sized in credits: a quick fix is 1, an update 2, a new piece 5, a build 12. You always see the size before anything starts.

( 03 )

Where it fits

change or cancel any month

$299 /moWalkEight credits a month at $37.38 each. Urgent work is still free.

$579 /moJogSixteen credits a month at $36.19 each, and member rates on everything past them.

$1,399 /moRunForty credits a month at $34.98 each, next-day response. The workhorse.

$2,999 /moSprintNinety credits a month at $33.32 each, same-day response, and a standing call.

Run out mid-month? Credits are $39 each as a member ($49 without). We always ask first, and nothing is surprise-billed. One credit is about an hour of senior work, and credits expire at the end of the month. Embedded and Partner start at $3,999 a month and are quoted as capacity. Every plan cancels in one email.

( 04 )

Questions, answered straight

Can I keep my domain and content?

Everything worth keeping comes with you: domain, copy that works, the photos you like. This is a renovation.

What will it look like?

Like you, current version. You’ll see design direction early, while it’s still easy to change.

How long?

Usually a few weeks. The outline tells you exactly what happens when, before anything starts.