THE DEAL, in one place.

Who you are dealing with

Fracs LLC, an Iowa limited liability company at 204 12th Street, Suite 208, Des Moines, Iowa 50309. “We” is Fracs. “You” is the business that signs up. These terms apply from the moment you start a plan.

What a credit is

One credit is one unit of senior work — about an hour as the baseline. Work is sized four ways: a quick fix is 1, an update is 2, a new piece is 5, a build is 12. Anything that does not land cleanly on one of those is priced in credits anyway, and you see the size before the work starts.

Credits are a monthly allowance, not a bank. They arrive at the start of your billing month and unused credits expire at the end of it. They do not roll over. That is what holds the rate where it is, and it is why moving down a rung in a quiet month is one email.

What never costs a credit

• Anything broken or urgent
• Backups, patches and uptime watching
• Your monthly report
• Introductions
• Us telling you something is not worth doing
• Scoping — a conversation about what a thing would take is always free

What is not covered by credits

Two things sit outside the credit count and are quoted separately, always before they start:

• Standing functions — bookkeeping, the newsletter, outbound, social and video — are a flat monthly rate, switched on and off by the month.
• Anything bigger than a Build — a new site, a rebrand, a migration, a real project — is a fixed-scope quote.

Hard costs are billed at cost. Software licences, ad spend, stock imagery, printing and postage are yours, passed through without a markup, and never incurred without your say-so.

Money

• Invoices go out on the 1st, for the month ahead. Payment is through Stripe and can be a card, a US bank account or Link.
• Top-ups are $39 a credit for members and $49 without. We ask first, every time. Nothing is surprise-billed.
• Overage is flagged before it happens, not after. If a list would run past your plan, you hear about it while you can still decide.
• Change plans up or down in one email, any month.
• A month already invoiced is not pro-rated back when you move down mid-month; the new rate starts the following month.

Your two free credits

New businesses get their list priced at no charge and the first two credits done free. One per business, no card, nothing renews, and it does not start a plan. If you never come back, that is a fine outcome and you will not be chased about it.

No term, no minimum

There is no contract length and no minimum spend. Every plan changes or cancels in one email, any month. No phone call and no retention script.

When you cancel: work already in progress ships, anything we host keeps running through the period you have paid for, and we hand everything over.

Who owns the work

You do. Files, accounts, domains and code are yours as they are made, not on final payment. If you leave, you leave with all of it, and we will spend an unbilled hour handing it over properly.

We keep the right to describe the kind of work we did in general terms — “a custom home builder” rather than your name. We will not name you, show your work, or quote you publicly without asking you first.

Who does the work

Anything sized in credits is done by us. The standing functions are delivered by independent specialists we scope, brief and manage; they remain independent and own their delivery, and you get one invoice and one point of contact either way. You never manage them yourself.

What we need from you

Most work stalls for one of three reasons, so they are worth naming: access we do not have, a decision only you can make, and content only you have. We will ask once, clearly. Work that is waiting on you is not started, and credits are not spent on it.

You are responsible for having the right to what you hand us — copy, images, logos, lists and data. We publish what you supply; where words have to be written from scratch, that starts with a conversation rather than a blank page.

Confidentiality

What you tell us stays with us. We will sign your NDA if you have one. Our own subprocessors are listed on the privacy page, which also explains what each one receives.

What we do not promise

We sell senior hours against your list, and we say plainly what we can and cannot do before we start. We do not promise a business result — not revenue, not rankings, not leads, not a conversion rate. Anyone selling you those in writing is selling something we are not.

The work is provided as-is to the extent the law allows. Where we are liable, our liability is limited to the fees you paid us in the three months before the claim. Neither of us is liable to the other for indirect or consequential losses.

Ending it from our side

We can end a plan with 30 days’ notice, and we will refund any unused portion of a month already invoiced. We will end one immediately, without a refund, only for non-payment after notice, or for abuse of our team.

The legal bits

These terms are governed by the law of the State of Iowa, and any dispute belongs in the state or federal courts in Polk County, Iowa. If a clause is unenforceable the rest still stands. If we change these terms we will change the date at the top, and if a change affects a plan you are on we will email you about it rather than relying on you to re-read this page.