OH FRACS ✷ don't want to do it ✷ CAN'T DO IT ✷ no time to do it ✷ FRAC IT ✷ OH FRACS ✷ don't want to do it ✷ CAN'T DO IT ✷ no time to do it ✷ FRAC IT ✷

How it works

YOU TYPE. We handle.
YOU APPROVE. It ships.

No scoping calls, no proposals, no $5K minimums, no hourly anything. Here's the whole machine, start to finish.

( 01 )

Three steps, none of them a meeting

( i )

Say it plainly

"The website's out of date." "Nobody chases old quotes." "I don't know what to charge." You don't pick a team or write a brief — sorting it is our job. Paste an email, forward a doc, type a list.

( ii )

See the price first

Every request comes back sized in credits before anything starts, and one credit is about an hour of expert work. Covered by your plan? It just says covered. Bigger than the plan? You get a number and a choice — never an invoice you didn't expect.

( iii )

It gets done

Most things ship within days. You get a plain-language note of what changed and what you have left. Then it's next month, the allowance refills, and you do it again — or don't. A light run means dropping a rung, not losing the membership: the work's not there, and it doesn't offend us.

( 02 )

A month, start to finish

the rhythm does the work
The loop the same five moves, every month
  1. The 15thWe nudge you
  2. WheneverYou send the list
  3. Same dayIt comes back sized
  4. You clickWork starts
  5. Days laterIt ships

Then it is the 15th again. The allowance refills, and anything unused has expired.

A stone stair climbing past a planted wall in afternoon light
The 15thWe nudge you. One email: "what's on your list?" — with your balance and last month's summary. That question is the whole sales motion, and you never have to remember us.
WheneverYou send the list. Email, doc, voice note transcript, chicken scratch — the format doesn't matter.
Same dayIt comes back sorted. Each item sized and marked covered, next month, or let's talk. Anything extra shows a price and waits for your click.
You clickWork starts. Covered work doesn't wait on anything — it's already moving while you decide the extras.
Days laterIt ships. You get the wrap-up: what changed, what moved to next month, what you have left. That's the whole relationship.
( 03 )

What's in, what's never charged

Covered by credits

  • Changes to anything that already exists
  • New pages, pieces and builds from your design system
  • Fixes, speed, SEO, forms, integrations
  • Campaigns, sequences, decks, collateral, automations
  • Bios, mission, vision, brand story — starts with a sit-down conversation with us, then we deliver the finished writing
  • Leadership work — pricing, plans, hiring, vendor calls

Never costs a credit

  • Anything broken or urgent — ever
  • Backups, security patches, uptime watching
  • Your monthly report and balance review
  • Questions, calls and texts on Embedded & Partner
  • Introductions and referrals
  • Us telling you something isn't worth doing

The one line that settles most questions: placement is in, authorship is out — we publish your newsletter, and when writing is needed it starts with a conversation, not a blank page you have to fill.

STILL READING? That's a thing on your plate.

Type it in and see what it costs. Free, no card, no call.

Frac it →
SOLO ON PURPOSE ✷ the team, minus the managing ✷ ADD US WHEN YOU NEED US ✷ we won't be offended ✷ SOLO ON PURPOSE ✷ the team, minus the managing ✷ ADD US WHEN YOU NEED US ✷ we won't be offended ✷