Privacy
WHAT WE DO with your information.
Short version: we use what you send us to price your list and to answer you. We don’t sell it, and we don’t put you on a mailing list you didn’t ask for. We also try to work out who is visiting this site, which is the part most companies bury — it has its own section below.
Last updated 14 September 2026
Who we are
Fracs LLC, 204 12th Street, Suite 208, Des Moines, Iowa 50309. We are a single-member Iowa limited liability company owned by Primortul LLC. For anything on this page, write to hello@fracs.io and a person will answer.
What we collect
What you type
When you send us your list, we receive what you put in the form: the list itself, and — at the point you ask us to send it — your name, your email address, and your business or website if you give one. We also record which page or advertisement you arrived from, so we know which of our own efforts are worth continuing.
The list is free text. Please don’t put anything in it you would not want in an email: no passwords, no card numbers, no client records. If you need to send us something sensitive, say so and we will arrange a better way.
What arrives on its own
Our host attaches your IP address, your browser’s user-agent string and the page you came from to each form submission. We use analytics to count which pages get read, and we run visitor-identification software, described in its own section below.
None of that loads if your browser asks it not to. If you send a Do Not Track or Global
Privacy Control signal, our tracking script exits before it loads anything — no
analytics, no identification, nothing recorded for your visit. You can also switch it off
yourself by setting a cookie named fracs_optout to 1 on this
domain.
Visitor identification
We run our own software, called LeadLens, built and operated by Primortul LLC — the company that owns Fracs. It is not an aggregate analytics tool, and we would rather say so than let a neutral-sounding name do the work.
For each visit it records the pages you look at and the page that linked you here. It then attempts to work out who you are: technical details of your visit, including your IP address, are matched against a third-party data provider, People Data Labs, which may return an organisation and — where its data allows — an individual, with a name, a job title, an employer, and business contact details. Where a match is found we keep that record, it is visible to us in a dashboard, and it may be emailed to us.
The same software runs on other websites operated by Primortul LLC, and records may be associated across them.
It sets no cookies, and it honours Do Not Track and Global Privacy Control: if your browser sends either, nothing loads and nothing is recorded for your visit. Most browsers can send Global Privacy Control and several do by default. You can also just ask us to delete whatever we hold about you — see below — and we will, without asking why.
Who else handles it
We are a small company and we use other companies to run parts of this. Each one is named here with what it actually gets, because “our trusted partners” is not a disclosure.
| Company | What it does | What it receives |
|---|---|---|
| Netlify | Hosts the site and stores form submissions | Everything you submit, plus your IP address and user agent |
| Anthropic | Prices your list. When you ask for a price, the text of your list is sent to Anthropic’s API and read by a model, which returns a size in credits for each item | The text of your list. Not your name or email |
| Resend | Delivers our email — both the alert to us and the confirmation to you | Your name, email address, and the contents of those messages |
| Analytics 4 counts page views. Google Fonts serves the typefaces on this page. If you arrived from a Google advertisement, Google is told the click resulted in a form submission | Your IP address, the pages you viewed, and the fact that a submission happened — not the contents of your list | |
| LeadLens | Our own visitor-identification software, run by Primortul LLC. See the section above | Pages viewed, your IP address and browser details, and any identity matched to them |
| People Data Labs | The third-party data provider LeadLens queries when it tries to identify a visitor | Technical details of your visit, sent to look for a match |
Google Analytics runs here under Consent Mode v2 with advertising storage denied by default, which means we are not building advertising audiences from your visit or following you across other websites.
What we never do
- We do not sell your information. Not to data brokers, not to anyone.
- We do not show your list to anyone outside the companies above. Inside Fracs it is read by the people who would do the work.
- We do not add you to a marketing list because you used the form. Sending us a list gets you an answer about that list. If we ever start a newsletter you will have to ask for it.
- We do not chase you. There is no automated follow-up sequence behind the form.
How long we keep it
- Form submissions stay in our host’s dashboard until we delete them. We clear out submissions that did not become work after two years.
- Email stays in our mailboxes on the same footing as any other correspondence.
- Client records are kept for as long as you are a client and for seven years after, because our accountant and the IRS both want them that way.
- Analytics is retained for 14 months, which is the setting on the property.
Your choices
Email hello@fracs.io and ask for a copy of what we hold, a correction, or deletion — including anything LeadLens has matched to you. We will do it, and we will answer within 30 days. You do not have to give a reason and it does not have to be phrased as a legal request.
If you live in California, Colorado, Connecticut, Virginia, Utah or another state with its own privacy law, those laws give you the rights above in more words, and several of them give you a right to opt out of profiling. We apply all of it to everyone rather than checking where you live first. We do not sell or share personal information as those laws define it. If you would rather we did not try to identify you, sending Global Privacy Control from your browser stops it before anything is recorded, and emailing us has the same effect.
If you are in the UK or the EU: we process what you send under legitimate interest for answering an enquiry, and under contract once you become a client. The same email address gets you access, correction, deletion or a copy of your data.
Security, and its limits
The site is served over HTTPS, the services above are accessed with credentials held outside the codebase, and access inside Fracs is limited to the people who need it. That is a real standard of care and it is not a guarantee. No website can promise perfect security, and we would rather say so than claim otherwise.
Children
This is a service sold to businesses. It is not directed at anyone under 16 and we do not knowingly collect information from anyone under 16.
Changes
If this changes we will change the date at the top. If it changes in a way that affects information you already sent us, we will email you about it rather than relying on you to re-read this page.
Questions? hello@fracs.io · Fracs LLC, 204 12th Street, Suite 208, Des Moines, Iowa 50309. See also our terms.