FRACS.io
THE LEAD WENT COLD ✷ they emailed tuesday ✷ YOU SAW IT FRIDAY ✷ never again ✷ FRAC IT ✷ THE LEAD WENT COLD ✷ they emailed tuesday ✷ YOU SAW IT FRIDAY ✷ never again ✷ FRAC IT ✷

For the leads going cold

FOLLOW-UP that happens.

Enquiries answered while they’re still warm, a welcome series that sends itself, and a contact list that stops being a junk drawer. Type it — it’s handled.

Free to try — no card, no call

Or price one of these
( 01 )

How this one goes

Sales · on demand

Speed is the whole game — and speed is a system, not a personality trait.

The enquiry that gets answered within the hour closes. The one that waits until Friday doesn’t. You know this; the problem was never knowing it — it was being in a client meeting when the email landed.

We set up the pieces that make follow-up automatic: a reply that goes out fast and sounds like you, a welcome series for new contacts, reminders that surface the leads going quiet before they’re gone.

A single campaign email is a New piece (5 credits). The full welcome series, wired up and sending, is a Build (12) — inside one month of Jog. After that it’s upkeep rather than construction, and Walk’s eight a month covers it.

( 02 )

Free, always, on every plan

  • Anything broken or urgent — ever
  • Backups, security patches, uptime watching
  • Us telling you something isn’t worth doing
  • Questions and calls on Embedded & Partner
  • Your monthly report and balance review
  • Introductions and referrals

Everything else gets sized in credits: a quick fix is 1, an update 2, a new piece 5, a build 12. You always see the size before anything starts.

( 03 )

Where it fits

change or cancel any month
$299 /moWalkEight credits a month at $37.38 each. Urgent work is still free.
$579 /moJogSixteen credits a month at $36.19 each, and member rates on everything past them.
$1,399 /moRunForty credits a month at $34.98 each, next-day response. The workhorse.
$2,999 /moSprintNinety credits a month at $33.32 each, same-day response, and a standing call.

Run out mid-month? Credits are $39 each as a member ($49 without) — always asked, never surprise-billed. One credit is about an hour of senior work, and credits expire at the end of the month. Embedded and Partner start at $3,999 a month when you need capacity rather than credits. Every plan cancels in one email.

( 04 )

Questions, answered straight

I don’t have a CRM.

You don’t need one to start. If it turns out you’d benefit, we’ll say so and set it up — and we’ll tell you the cost before anything is bought.

Will people know it’s automated?

The first reply buys time in your voice; the real answer still comes from you. Nobody gets a robot pretending to be a human.

What about my existing list?

That’s usually the first job — an Update (2) to sort it, dedupe it, and tell you what’s actually in there.

Stop losing the warm ones. Frac it.

Frac it →

Free · no card · no call